

Conor Ryan
Employee Benefits Consultant, PRIME Benefits Group
As Canadians mark National Health and Fitness Day, it’s a good time for employers to look at how their benefits plan supports everyday health.
Health is built through regular habits and access to the right supports at the right time. For employees, that might mean getting help for back pain before it gets worse, accessing mental health support during a stressful period, speaking with a dietitian about nutrition goals, or using a wellness account for activities that help them stay active.
Benefits are often viewed through the lens of illness, injury or claims. Employees use the plan when they need a prescription filled, dental work, counselling or time away because of illness or injury. But a strong benefits plan can also help employees access support earlier, before concerns become harder to manage.
Health and fitness may seem personal, but they affect how employees show up at work. Employees dealing with chronic pain, stress, poor sleep, low energy or unmanaged health concerns may still be present, but they may be distracted, tired, less productive or closer to needing time away.
A recent survey found that 39 per cent of plan members reported high to extreme daily stress, the highest level in five years. Stress can affect focus, attendance, morale and disability risk. It also shows why everyday health isn’t separate from workforce performance.
Employers aren’t responsible for every part of an employee’s health. But they do make a significant investment in benefits plans. When those plans are designed and used well, they can support employees in practical ways while helping employers get more value from the investment they’re already making.
Canada’s physical activity recommendations say adults should get at least 150 minutes of moderate to vigorous physical activity each week and limit sedentary time where possible.
That can feel out of reach for employees who are busy, tired, caregiving, commuting or working long hours. But small changes can help. Public Health Agency of Canada data notes that adding 25 minutes of moderate to vigorous physical activity per week could help more adults reach the recommended level.
Benefits can help reduce some of the barriers. A Health Care Spending Account (HCSA) or a Wellness Spending Account (WSA) may help cover eligible fitness-related expenses. Paramedical coverage may help employees manage pain, recover from injury or stay mobile. Mental health support may help employees manage stress that interferes with healthy habits.
For employers, the goal isn’t simply higher usage. Higher usage without strategy can create cost pressure. Better usage means employees are using benefits in ways that are timely, appropriate and connected to their needs. That distinction matters for any employer trying to support employees while keeping the plan sustainable.
Employees may not know they have dietitian coverage. They may not realize physiotherapy can be used before an injury becomes severe. They may have access to a wellness account but be unsure what expenses are eligible.
That doesn’t mean the plan is failing. It means there may be value left on the table. When employees can see how benefits connect to daily life, the plan becomes more than a line item. It becomes a practical part of supporting health, wellbeing and workforce performance.
At Prime Benefits Group, we help employers review their benefits plans, understand usage trends and communicate the value of their coverage in a way employees can use. Contact our team today.