About
Innovation. Knowledge. Experience.
Who We Are
We believe in building long-term, mutually beneficial business relationships with our clients supported by professional respect, integrity, honesty and dedication. We make it a top priority to understand our clients’ needs through active listening and dialogue.
We simplify what's complex about custom-designed employee benefits and insurance solutions. Working together, our plan designs ensure you have the best benefit program to meet your needs.

A Team Approach
We serve you best when working together as a team, both within Prime Benefits and with our clients, insurance carriers, and other vendor resources.
Our team approach means we consistently:
- Listen and confirm our understanding of your needs and goals;
- Access proprietary database information for benchmarking and reporting, as appropriate;
- Pursue professional development to remain ahead on industry trends and technology;
- Ensure quality output through a peer review process;
- Treat all client information with utmost confidentiality and respect;
- Remember that you are our most important client.

Our highly experienced and qualified Prime Benefits team delivers the highest quality of work, on time, every time.
We're proud to serve clients in the communities of: Ottawa, Brockville, Toronto, Mississauga, Markham, Guelph, London, Sarnia, Sudbury, North Bay, Timmins, Winnipeg, Calgary, Edmonton, Vancouver Island, Moncton, and throughout Quebec.
Meet the Team

Tony Conte
Co-founder & Senior Partner
As one of the Senior Partners and Co-Founders of Prime Benefits Group Inc., Tony has more than 30 years’ experience in helping clients meet their goals and maximizing value in their domestic and expatriate employee benefits and group retirement plans. He is a member of the Canadian Pension and Benefits Institute and the Financial Advisors Association of Canada and a past Board Member and Chair of the Benefits Alliance Group Inc. – Canada’s leading national association of independent benefits advisors.
613.897.7463 ext. 40tony.conte@primebenefitsgroup.com

Gale Smith-Rutley
Customer Service Coordinator
Gale brings over 30 years of experience working first for a national level insurer and later at an independent brokerage providing customer service support. Gale's dedication, knowledge, responsiveness and organizational skills are hallmarks to the value she brings to the client experience.
613.897.7463 ext. 46gale.smithrutley@primebenefitsgroup.com

Jill Dickinson
Manager, Internal Marketing
Jill brings over 25 years of experience in the insurance industry, both as a financial advisor with a national insurer for individual solutions and employee benefits, and later, at an independent firm, as Operations Manager for 10 years. Working closely with the Sr. Partners, Dave and Tony, Jill will use her experience and creativity to support the internal marketing efforts of the Prime Benefits Group Team members.
613.897.7463 ext. 48jill.dickinson@primebenefitsgroup.com