Canadians with a benefits plan report better health: survey

A recent survey by Blue Cross of Canada highlights the important role employer-provided health benefits play in Canadians’ health choices. The findings show that Canadians with these benefits are not only more likely to seek medical care but also tend to report better health compared to those without coverage.

The survey found that 97 per cent of respondents see the benefits of preventive health measures. In fact, 72 per cent have taken steps to improve their health or fitness. However, nearly half point to perceived barriers as reasons for not seeking help. This gap shows how important it is for employers to make health resources more accessible.

Plan holders are taking the lead when it comes to health improvement. A notable 77 per cent with benefits have actively worked on their health in the past year, compared to 60 per cent of those without. Also, 69 per cent of employees with health plans report feeling in good health, while only 55 per cent of those without coverage say the same. Individuals with benefits are also twice as likely to seek care from chiropractors, naturopaths or massage therapists.

The Role of Virtual Health Services

One standout finding from the survey is the strong appreciation for virtual health services, especially among younger generations. Nowadays, convenience is key, and many employees prefer the flexibility of accessing health services from home, because it makes it much easier to fit healthcare into their busy schedules.

The pandemic has sped up the adoption of virtual health services and this trend is here to stay. About 79 per cent of Canadians recognize the benefits of virtual care, with the main perks being the convenience of avoiding travel and the ease of booking appointments. Younger generations especially appreciate these services, with 88 per cent of Millennials and 87 per cent of Gen Z highlighting their advantages. However, it’s important to note that 84 per cent of Canadians also see limitations in virtual care, particularly when it comes to diagnosis and treatment options.

Younger Canadians are clearly dedicated to improving their health, with 84 per cent of Gen Z and 79 per cent of Millennials making fitness efforts over the past year, compared to 64 per cent of Gen X and Boomers. For these younger groups, digital sources – like social media and fitness apps – are becoming their go-to for health information, which marks a shift away from older generations who often rely more on family doctors.

Workplace Wellness and Flexibility

The survey also shows that many employees believe working from home has positively influenced their health. The flexibility of remote work can lead to healthier work-life balance, which is essential for mental health.

According to the survey, 96 per cent of respondents recognize the benefits of working from home for both their mental and physical health. Key advantages include better work-life balance, reduced commuting stress and the ability to make healthier lifestyle choices. A third of respondents said working from home has improved their mental health, and for those living with existing health conditions, about a quarter of respondents said they appreciated the increased flexibility.

How Employers Can Help

Given these findings, there are several steps you can consider to improve your employee benefits strategy:

• Evaluate your benefits package: Take a close look at your current offerings. Are they meeting the diverse needs of your team? Consider conducting an employee survey to gather feedback on what benefits they value most.
  
• Incorporate virtual health options: If you haven’t already, explore adding telehealth services to your benefits package. This can include virtual consultations with healthcare professionals, mental health support and wellness programs.
  
• Focus on mental health resources: Invest in mental health support, including an Employee Assistance Program (EAP) to provide counselling services and stress management programs that can help address the well-being of your workforce.

Employers play a key role in creating a healthy, engaged workforce. Consider these insights from the Blue Cross survey to implement strategic changes to your benefits offerings and contact us today so we can work together to strengthen your offerings.

Suggested Reading

How Employers Can Support the Well-Being of Young Workers

2024 Employee Benefits Trends: What’s Changing in the Workplace

Additional Resources

2024 Blue Cross Health Study