Canadians are trying to rebuild a sense of security and normalcy after the COVID-19 pandemic, but it hasn’t been easy. From rising grocery prices to limited affordable housing options, more of us are feeling the financial and mental toll, and taking a closer look at what employers are offering in terms of support.
Meanwhile, as the year winds down, many employers are getting ready for one of the most important periods on the HR calendar: enrollment season. This window of time offers employers the opportunity to reassess and refine employee benefits packages and make data-driven decisions for the upcoming year. This means employees can review, select, and make changes to their plans that best support their life situations.
Ready to Enroll
Enrollment season is the time of year when employers have an audience ready to hear about benefits, so it’s a critical time to use creative and clear communication strategies to ensure employees understand the value of their benefits. Employees usually have the chance to select from a range of benefits, including health insurance, dental coverage, vision care, life and disability insurance, wellness programs, and flexible spending accounts (FSAs) to ensure they best suit their needs and lifestyles.
Employees typically spend little time selecting their benefits each year. Research shows that, while employers are trying to engage employees, some default into the same health plan from the previous year. The choices employees make during this time can impact their health and overall well-being, so any ambiguity can lead to misunderstandings, and ultimately, dissatisfied employees.
By clearly communicating any changes, new options, and deadlines in an accessible way, employees are able to make informed decisions and feel supported in their choices. Revamping and offering attractive benefits packages, and communicating these effectively during enrollment season, can also be an effective tool for engaging employees, as well as retaining employees and attracting new talent, setting an organization apart in the competitive job market.
Maximizing the Employee Experience
A positive enrollment experience creates a workplace environment where employees feel valued, contributing to a workforce that’s more engaged.
Here are a few things to consider when looking to maximize enrollment season:
Employees are looking for companies that understand their needs. Benefits are powerful tools, and it’s critical for employers to make changes to their benefit plans to remain competitive and ensure their employees’ needs and lifestyle changes are being met. Contact us for advice on how to make the most of enrollment season and effectively connect with your employees about benefits.